#ForYou by Melissa Blum

#ForYou by Melissa Blum

Home
Podcast
Social Media Marketers
Creators
How-To Guides
Q&As
About

#ForYou, By Them

The key to scaling creator marketing? Repetition.
Thrive Market’s playbook for turning creators into an always-on growth engine
 • M.T. Deco
Creators aren't billboards. They're their own media properties.
Alexis Barber on platform ROI, owned audience, and the compounding power of consistency in 2026
 • M.T. Deco
🔮 How Pinterest nails 88% of its predictions - and what it means for 2026
Q&A with Sara Pollack, Pinterest’s VP, Global Head of Consumer Marketing, on what Pinterest’s 2026 trends reveal about shifting consumer behavior
 • M.T. Deco, Melissa Blum, and Kait Richmond
The social strategy behind an 8,000-mile, world record rowing journey from Peru to Australia
Q&A with Jodie McWhinnie, co-founder & creative director at Coastin Media, on the social media campaign that turned an ocean crossing into a movement
 • M.T. Deco and Kait Richmond
Why culture should be your new KPI—lessons from a cultural insights pro turned founder
Kaley Mullin, formerly cultural insights at YouTube, on proving the value of culture insights and why brands ignoring it risk irrelevance.
 • M.T. Deco, Kait Richmond, and Kaley Mullin
Hot takes are about more than going viral; they help you find your audience
Gibson Johns, podcast host, writer, and Bravo commentator, on developing a personal brand online and breaking through saturated spaces
 • M.T. Deco and Kait Richmond
From brand deals to equity: the next phase of the creator economy
Exclusive Q&A with Monica Khan — on the mistakes killing brand partnerships, the new jobs reshaping the creator economy, and where this $250B industry…
 • M.T. Deco and Kait Richmond
How to build a brand people actually want to follow, from a 4x Shorty Award winner
Shakivla Todd, formerly social at Bobbie and iFundWomen, on navigating brand strategy, CEO expectations, and the job hunt
 • M.T. Deco and Kait Richmond
How to monetize and and grow your brand—straight from a UTA Expert!
Jacqueline Siegfried from United Talent Agency shares strategies for diversifying income, growing your audience, and mastering social media trends.
 • M.T. Deco
How to authentically build community on Reddit, from a Reddit alum
The 3 foundational steps to a strong Reddit strategy
 • M.T. Deco, Melissa Blum, and Kait Richmond
She got her biggest meeting from a 3,000-view TikTok video
why you should build your personal brand at any stage of your career
 • M.T. Deco and Kait Richmond
Side hustle --> main character energy: growing an audience without quitting
Q&A with Sammi Cohen, content creator and full-time Amazon employee
 • M.T. Deco and Kait Richmond
© 2026 M.T. Deco · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture