#ForYou, By Them

🔮 How Pinterest nails 88% of its predictions - and what it means for 2026

Q&A with Sara Pollack, Pinterest’s VP, Global Head of Consumer Marketing, on what Pinterest’s 2026 trends reveal about shifting consumer behavior

Dec 11 •

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The social strategy behind an 8,000-mile, world record rowing journey from Peru to Australia

Q&A with Jodie McWhinnie, co-founder & creative director at Coastin Media, on the social media campaign that turned an ocean crossing into a movement

Nov 13 •

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Why culture should be your new KPI—lessons from a cultural insights pro turned founder

Kaley Mullin, formerly cultural insights at YouTube, on proving the value of culture insights and why brands ignoring it risk irrelevance.

Oct 23 •

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Hot takes are about more than going viral; they help you find your audience

Gibson Johns, podcast host, writer, and Bravo commentator, on developing a personal brand online and breaking through saturated spaces

Sep 25 •

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From brand deals to equity: the next phase of the creator economy

Exclusive Q&A with Monica Khan — on the mistakes killing brand partnerships, the new jobs reshaping the creator economy, and where this $250B industry…

Aug 21 •

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How to build a brand people actually want to follow, from a 4x Shorty Award winner

Shakivla Todd, formerly social at Bobbie and iFundWomen, on navigating brand strategy, CEO expectations, and the job hunt

Jul 24 •

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How to monetize and and grow your brand—straight from a UTA Expert!

Jacqueline Siegfried from United Talent Agency shares strategies for diversifying income, growing your audience, and mastering social media trends.

Jun 19 •

How to authentically build community on Reddit, from a Reddit alum

The 3 foundational steps to a strong Reddit strategy

May 29 •

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She got her biggest meeting from a 3,000-view TikTok video

why you should build your personal brand at any stage of your career

May 1 •

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Side hustle --> main character energy: growing an audience without quitting

Q&A with Sammi Cohen, content creator and full-time Amazon employee

Feb 28 •

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The trend predictions you'll want for your 2025 digital strategy

Pinterest's new research + takeaways from their Global Trends & Insights Lead

Dec 5, 2024 •

Here's the most important thing to learn from Gen Z

A boots on the ground report from ZCON

Oct 31, 2024 •

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