Who needs this newsletter in their inbox?
Social Media Leaders & Marketers – Whether you’re building or executing strategy, we can help you level up your career. We deliver the most relevant trends, insights, and expert analysis straight to your inbox. Perfect for sparking ideas and leading informed discussions with your team.
Emerging & Growing Creators – Whether you're building a personal brand, launching a new platform, or growing a community, we break down the latest in social strategy to help you navigate the digital world as it changes [seemingly daily].
Digital Entrepreneurs, CMOs & Industry Experts – Staying ahead of the curve is part of your job. Our newsletter filters through the noise to give you actionable takeaways, platform shifts, and cultural trends to help take your business to the next level.
What is #ForYou by Melissa Blum?
A newsletter for people who want to be online with intention, whether as a creator, a brand, or an industry leader, but don’t have the time to chase every new trend.
We provide high-level analysis of what’s happening in digital and social media, plus practical insights you can actually use. Every week, you get curated content, expert takes, and platform strategies designed to help you make smarter decisions, faster.
What makes us different? This isn’t just another trend report. Our team works inside the industry, consulting for brands, leading campaigns, and crafting social strategies in real-time. We’re giving you what’s actually working, not just what’s trending.
Who we are
M.T. Deco is a digital strategy and content agency working with brands like YouTube, GoFundMe, and UTA to shape their online presence and drive impact.
Melissa Blum – Founder & CEO. 15+ years in digital and social media, with roots in broadcast journalism at NBC and CNN. Launched M.T. Deco in 2018 to work across industries in a meaningful and creative way. Also a mom of three, so if anyone understands busy, it’s her.
Kait Richmond – Head of Content & #ForYou Editor. Met Melissa in 2013 while working at CNN and later at NBC. Former overnight booker turned digital strategist, now helping brands navigate the intersection of comms, culture, and content. Also writing a novel.
Megan Collins – Gen Z Trend Expert & Cultural Insights Analyst. Lives on TikTok, YouTube, and deep in internet culture. Passionate about helping brands decode digital behavior and stay ahead of what’s next in marketing, fashion, aesthetics, and more.
Lauren Mello — Head of Growth Strategy for MTD with 10 years of experience in digital strategy and corporate comms working with advertising agencies across the US. Culture #HypeWoman, Substack expert, and helping social pros nail their marketing strategy.
Emma Marshall – Digital Strategy Manager & #CanvaQueen. The glue holding MTD together since its early days. Runs our social presence and supports a wide range of clients.
What you get & when
We’ve streamlined our content into a two-email-per-week [and maybe an extra when we’ve got something juicy] experience to make it even more valuable:
Monday
Cultural Gems (Free) – A curated list of content you need to see this week.
Weekly Trends to Watch (Paid) – High-impact trends with insights on how they fit into the bigger picture.
Thursday
Weekly Newsletter (free) – Weekly wrap-up of digital + social trends with insights from our team plus a glimpse into our full feature, whether it’s a deep dive on a platform shift, a Q&A with an industry expert, a thought leadership piece from Melissa, or a Gen Z trend breakdown.
Full Feature (Paid) – Exclusive, in-depth analysis, including how-to guides, platform strategies, and must-know insights tailored for digital professionals.
And of course, a few surprises along the way.
[Don’t worry, we only send things we’d want to receive.]
