#ForYou... Creators

💎Stop chasing views: Long-form content is converting, and brands are paying attention

+How American Girl Dolls build an empire, why Rare Beauty’s Substack works, how LinkedIn posts are turning into leads, and the SEO playbook your socials…

Jul 7 •

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Siren Summer: The aesthetic that’s going to dominate

get ahead of the trend before it hits the mainstream

Jun 26 •

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💎A look at the vibe shift redefining what it means to be aspirational

+why you need to read the terms of service; Luxury is getting more intentional

Jun 23 •

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Why the internet latches on to seasonal themes [and how you can own this summer]

Learning from patron saints of summers past: Barbie, Charli XCX & Megan the Stallion

Jun 12 •

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💎 Are we in a social media recession?

+aesthetics are driving purchasing; And the rise of branded books

May 27 •

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Quiet luxury is over. Boom Boom is all about being loud.

Why the office-friendly blend of “Office Siren,” “Old Money,” and “Mob Wife” is making such an impact in culture

May 22 •

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💎 HBO Max gives a masterclass in how to handle a rebrand on socials

+private group spaces are where the internet actually lives now; And how marketers and brands can utilize Discord

May 19 •

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Alix Earle, SipMargs, and the crash course in partying Gen Z didn’t know they needed

the party girl with a business plan playbook

Apr 24 •

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Coachella coverage is everywhere, but no one’s talking about this year's creators that posted their way to the festival stage.

Inside this week’s premium drop: three performers who didn’t just go viral, they built the kind of loyalty brands dream about.

Apr 17 •

Going viral or not, it takes a long time to be an overnight success

Three artists who didn’t ride a trend, they built a movement.

Apr 17 •

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Invest in editors and producers. #hireajournalist ?

substacks need editors 🤝 journalists need jobs

Apr 9 •

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Want to write that book? Here's your digital strategy

Tools to help your publishing journey + writers who got signed thanks to Substack

Apr 2 •

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