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Your end of year strategy: the trends we've been tracking in October
our October trends in one place: the rise of escapism, marketing in an AI world, YouTube's investing in creators and more
Nov 5
•
M.T. Deco
💎Breaking down the influencer-to-reality-star pipeline (and other trends you need to know)
+YouTube's latest updates, optimizing your content for AI, the 3 trends that caught our eye this week, and audiences are craving wholesome content
Sep 29
•
M.T. Deco
and
Lauren Mello
2
Decoding the digital strategy tactics behind Taylor Swift’s Showgirl era✨❤️🔥
+every post is part of a bigger narrative. Here’s how to build formats that create anticipation—and why Taylor is the best case study
Sep 18
•
M.T. Deco
and
Megan Collins
2
💎 Platforms are cleaning up and creators are cashing in
LinkedIn declares war on fake UGC, Pinterest doubles down on thrifting, and we’ve got six cultural gems [from brainrot plushies to micro-dramas] to kick…
Aug 25
•
M.T. Deco
and
Lauren Mello
3
💎The Creator Economy is entering the "Creator Entrepreneur" era
We talk to creator economy expert Monica Khan about how creators and brands are coming together to make an impact
Aug 18
•
M.T. Deco
4
💎Threads is gaining traction. Spooky sells. LinkedIn's creator era
+This week: Gen Alpha embraces gothic aesthetics, Meta finally delivers on Threads analytics, and LinkedIn becomes a real creator channel. Members get…
Jul 28
•
M.T. Deco
4
1
💎Stop chasing views: Long-form content is converting, and brands are paying attention
+How American Girl Dolls build an empire, why Rare Beauty’s Substack works, how LinkedIn posts are turning into leads, and the SEO playbook your socials…
Jul 7
•
M.T. Deco
,
Melissa Blum
, and
Lauren Mello
12
1
Siren Summer: The aesthetic that’s going to dominate
get ahead of the trend before it hits the mainstream
Jun 26
•
M.T. Deco
,
Melissa Blum
,
Megan Collins
, and
Lauren Mello
4
1
💎A look at the vibe shift redefining what it means to be aspirational
+why you need to read the terms of service; Luxury is getting more intentional
Jun 23
•
M.T. Deco
,
Melissa Blum
, and
Lauren Mello
4
Why the internet latches on to seasonal themes [and how you can own this summer]
Learning from patron saints of summers past: Barbie, Charli XCX & Megan the Stallion
Jun 12
•
M.T. Deco
,
Melissa Blum
, and
Megan Collins
3
💎 Are we in a social media recession?
+aesthetics are driving purchasing; And the rise of branded books
May 27
•
M.T. Deco
,
Melissa Blum
, and
Lauren Mello
Quiet luxury is over. Boom Boom is all about being loud.
Why the office-friendly blend of “Office Siren,” “Old Money,” and “Mob Wife” is making such an impact in culture
May 22
•
M.T. Deco
and
Megan Collins
3
1
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