💎Why authentic voices [versus AI] will be the hot strategy of 2025

The Tuesday edition of 💎Cultural Gems💎

💎cultural gems💎

The cultural moments and media that we can’t stop talking about…

YES, THAT VIRAL LINKEDIN POST YOU READ WAS PROBABLY AI GENERATED, wired

According to AI detection startup Originality AI, over 54 percent of longer English-language posts on LinkedIn are likely AI-generated. As more platforms and people embrace AI, the new way to stand out may be by sticking with your authentic, human voice.

If you’re curious about how people are actually using AI tools on social platforms,

Megan Collins

breaks it down here.

THE SOCIAL MEDIA WORLD IS SPLINTERING, AND IT’LL PAVE THE WAY FOR A NEW BREED OF INFLUENCER, business insider

Not-as mainstream platforms like Pinterest, Reddit, Bluesky, and Substack are seeing bumps in users. As more and more platforms pop up and audiences get even more segmented, it’s important for creators to focus on their value-add.

"The real opportunity lies in how influencers adapt to meet this heightened selectivity by focusing on distribution strategies that deliver genuine value to both audiences and brands."

@nicky.reardonWhat do you think will change about the creator economy in 2025? I think we are going to continue seeing this divide between community platforms and discovery platforms. If you want to have a 5 to 10 year long career , I’m not sure you can do that with just short form anymore. Creating a space for deeper community is vital ##creatoreconomy##socialmediamarketing##contentstrategy##socialmediastrategy##contentcreatortips

Tiktok failed to load.

Enable 3rd party cookies or use another browser

💎 Paid subscribers get our full Cultural Gems email every Tuesday. Join us for a full read-out on the news, trends, and stories that will play a role in our digital strategy world.

In the rest of today’s edition: the lawsuit that could change the influencer industry, why e-commerce brands are investing in catalogs, early YouTube nostalgia, and more ⬇️