🎧 Smart glasses have a branding problem

This Wednesday:

• Creators take over Cannes Lions [~00:01:55]. Brand spending on influencer marketing is forecast to hit $12.4 billion this year, and for the first time brands are flying creators out to pitch them, not the other way around. We get into what's actually driving that power shift and whether a 23-year-old who went viral on TikTok has any busin…