#ForYou by Melissa Blum | M.T. Deco | Substack

Recent posts

💎 The 'creatorfication' of corporate America

+Gen Z's love affair with moodboards; And travel is getting the AI treatment

Jun 9 •

The 'dad creators' fulfilling a void and making us laugh

Did you know dadfluencers report 90% of their followers are women?

Jun 5 •

,

, and

💎 Influencers are now competing with AI for brand deals

+Nostalgic 'dad beers' are making a comeback; And the LinkedIn creator renaissance

Jun 2 •

How to authentically build community on Reddit, from a Reddit alum

The 3 foundational steps to a strong Reddit strategy

May 29 •

,

, and

How-To Guides

MTD Strategy Guide: Fandom & Community

From likes to loyalty: How to build a brand people obsess over

Apr 3 •

The executive social playbook: How to lead online like you lead IRL

Leading online: A Social Media roadmap for executives

Mar 6 •

The Substack strategy guide: from first post to payday

How to build your brand presence

Feb 6 •

Overwhelmed by all the different social media apps? We've got a guide for that

When you're trying to reach everyone and connecting with no one

Jan 23 •

#ForYou... Social Media Marketers

💎 The 'creatorfication' of corporate America

+Gen Z's love affair with moodboards; And travel is getting the AI treatment

Jun 9 •

💎 Influencers are now competing with AI for brand deals

+Nostalgic 'dad beers' are making a comeback; And the LinkedIn creator renaissance

Jun 2 •

How to authentically build community on Reddit, from a Reddit alum

The 3 foundational steps to a strong Reddit strategy

May 29 •

,

, and

10 trends to apply to your digital and social media strategies, now

our May trends in one place: Group chat is main character now | Threads isn't dead | Discord is the new living room | Books are the new merch, and…

May 28 •

and

#ForYou... Creators

💎 Are we in a social media recession?

+aesthetics are driving purchasing; And the rise of branded books

May 27 •

,

, and

Quiet luxury is over. Boom Boom is all about being loud.

Why the office-friendly blend of “Office Siren,” “Old Money,” and “Mob Wife” is making such an impact in culture

May 22 •

and

💎 HBO Max gives a masterclass in how to handle a rebrand on socials

+private group spaces are where the internet actually lives now; And how marketers and brands can utilize Discord

May 19 •

,

, and

Alix Earle, SipMargs, and the crash course in partying Gen Z didn’t know they needed

the party girl with a business plan playbook

Apr 24 •

and

#ForYou, By Them

How to authentically build community on Reddit, from a Reddit alum

The 3 foundational steps to a strong Reddit strategy

May 29 •

,

, and

She got her biggest meeting from a 3,000-view TikTok video

why you should build your personal brand at any stage of your career

May 1 •

and

Side hustle --> main character energy: growing an audience without quitting

Q&A with Sammi Cohen, content creator and full-time Amazon employee

Feb 28 •

and

The trend predictions you'll want for your 2025 digital strategy

Pinterest's new research + takeaways from their Global Trends & Insights Lead

Dec 5, 2024 •

Here's the most important thing to learn from Gen Z

A boots on the ground report from ZCON

Oct 31, 2024 •

How to understand trends vs. movements

Advice from our friends at UTA

Oct 24, 2024 •

The platforms dominating social commerce

+the course you need to strengthen your digital strategy and the cultural moments | news that caught our attention this week

Mar 1, 2024 •

Why you shouldn't wait for permission to be creative

+tips for aspiring entrepreneurs and the cultural moments | news that caught our attention this week

Feb 2, 2024 •

Ones to Watch

The 'dad creators' fulfilling a void and making us laugh

Did you know dadfluencers report 90% of their followers are women?

Jun 5 •

,

, and

How thrifting has created a new wave of businesses and creative expression

Three creators leveraging secondhand fashion to foster community and drive revenue

May 8 •

and

Going viral or not, it takes a long time to be an overnight success

Three artists who didn’t ride a trend, they built a movement.

Apr 17 •

and

The social science of a name: How “Paige” became a brand

The social media it-girls taking over our feeds.

Mar 20 •

Start here with the basics

How to add value to larger social conversations

A couple weeks ago, we shared some standout industry takeaways from Hootsuite’s The Global State of Digital 2021 report, and one of the more notable…

Sep 26, 2024 •

Increasing rates and establishing boundaries. The uncomfortable side of business growth.

I’m in the midst of business planning for 2023 and reflecting on the highs / lows of the past year.

Sep 26, 2024 •

Should I post everyday?

“How often should I publish on my blog and social media platforms?” asks every single client.

Sep 26, 2024 •

5 things to know before starting a business

When I started M.T.

Sep 26, 2024 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts