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Great read. Following on from the TikTok topic, I found the comments posted under this Thread from Poppi really interesting to get a check on the brand vs consumer pulse: https://www.threads.net/@drinkpoppi/post/DE2p90Fvims

Especially when it comes to the platforms for 2025 if TikTok bites the dust in the US – while RedNote is fun right now, it might be more likely that a more 'legacy' platform like Instagram sees a resurgence.

Watching this space!!

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Couldn’t agree more Nicole! I assume RedNote will fizzle out, but loving seeing it unfold!

Did you vote in the poll 👀

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I did!!

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Appreciate you!! 🙏🏼 (forgive my millennial urge to emoji)

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You’re talking to a fellow millennial emoji-er 😂 this is a safe space ha!

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Just checked out the Poppi post! Great insights. Love to see Calm at the top. One of the only brands to dominate Threads!

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I think YouTube Shorts is gonna surprise swoop in and pick up where TikTok left off

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