How to create impactful content on Instagram as an executive
+GenZs obsession with Pinterest and the cultural moments | news that caught our attention this week
quick summary ⚡️
Two execs who have turned Instagram into their side hustle
Making the case for using Pinterest
Revolve is taking a step back from influencer marketing, how the internet is changing our brains and more in the cultural moments and news that caught our attention this week
How much of your life are you living online?
the executives crushing it on Instagram
Calling all executives who aren’t sure what to post on socials 📢
Jeanelle Teves and Eva Chen, Vice President of Fashion at Meta, should be your latest social media strategy inspo.
Chief Commercial Officer at Bugaboo
Not only does Jeanelle share blogs of her days, breaking down her time management and how she balances motherhood and a high power job, Jeanelle consistently shares actionable tips for those climbing the career ladder and working mothers.
“I wanted to offer those tools which helped me advance in my corporate career to the boardroom and eventually, integrate with motherhood. Some days imperfectly, but most days with great fulfillment.”
Vice President of Fashion at Instagram
As a longtime magazine editor working in fashion and beauty during the rise of social media, posting looks was a natural way to get started, but Eva knew that she needed to stand out from the growing crowd. Enter the #EvaChenPose.
"It was something I knew I could do every day in a very manageable way,” Eva said in 2014, before she worked at Instagram and had around 249,000 followers. “I take a cab to work almost every day, so basically, I was like, 'Oh, these are the shoes I’m wearing.' And, it just started happening more and more."
Key word: manageable. Picking a part of her daily routine that brought her joy, and sharing it on Instagram, became an easy win. When she went as far as to brand it, her followers were inspired to share their own shoe snaps, and now the Eva Chen Pose regularly happens in cabs all over the city (check the hashtag for proof).
more specific tips for executives making an impact on social media, head to the MTD blog
why we keep harping on Pinterest
Pinterest may not be the most popular social media platform, but it’s growing 📈 According to the company’s 2023 revenue report, Global Monthly Active Users (MAUs) increased 11% year over year to 498 million.
The case for using Pinterest:
The majority of Pinterest’s user base is between 25 and 34 years old
Gen Z makes up 42% of Pinterest’s monthly active users
8 out of 10 people say Pinterest is a positive online space
If you have a product to sell, run a website or blog, or are a creator that works with brands, it’s time to build Pinterest into your strategy. Fortunately, it’s not too hard to plug in if you have content you’ve made for other platforms.
we’ll help you get started on the MTD blog
💎cultural gems💎
The cultural moments and news that caught our attention this week:
Coachella weekend 1: No Doubt reunites, Blur flops and influencers influence (NBC News). Your Coachella weekend 1 recap.
Revolve invented influencer marketing as we know it. Now it’s pulling back (Business of Fashion). “Shortened to one day from two, the e-tailer’s flagship Revolve Festival culled its guest count to 1,200 this year, down from 5,000 at its peak.”
Ready for a chatbot version of your favorite Instagram influencers? (NY Times). Instagram is currently testing a program to give it’s biggest influencers the ability DM followers via a chatbot.
Is Google making us stupid? (The Atlantic). “I can’t read War and Peace anymore. I’ve lost the ability to do that. Even a blog post of more than three or four paragraphs is too much to absorb. I skim it.”
Happy 20th Anniversary, Gmail. I’m sorry I’m leaving you (NY Times). "I was missing too much that I needed to see. Search could not save me. I didn’t know what I was looking for. Google’s algorithms had begun failing me. What they thought was a priority and what I thought was a priority diverged.”
life
More and more, people are living their lives online [not us panicking every time our weekly screen time report comes up 😬].
“To put this into perspective, if the average person maintained this usage over an average life span of 73 years, the end result is an astonishing 5.7 years spent on social media platforms.”
“The average user now spreads their digital footprint across a staggering six to seven platforms every month—highlighting the need for a multi-platform approach to social media marketing.”
more in Forbes