What you can learn from impact creators whose content inspires people to help
The rise of Impact Creators
quick summary ⚡️
3 Impact Creators who post content to inspire others to help certain causes
Cultural gems for your to-read list, including how WAGs are changing sports, why women love true crime, and how Apple is ruining texting
The importance of touching grass
ones to watch: impact creators
One of our favorite takeaways from the Social State of Giving, the report we worked on with GoFundMe about donation trends, was the rise of the impact creator.
The term, coined by Arjun Das, refers to a creator whose content inspires people to help. This can be anything from raising awareness about a cause to donating money. Importantly, they are a trusted voice with younger donors.
“Our research reveals the majority of Gen Z and Millennials currently follow impact creators, with one in four Gen Z surveyed saying they’ve been motivated to donate because of a social media creator,” the report says. “A whopping 51% of Gen Z would trust impact creators to make donations on their behalf.”
These creators are especially relevant at this time of year, and we expect to see a lot more from them in 2025 and beyond. Here are three you should follow today.
Jimmy Darts
Jimmy has amassed an audience of nearly 25 million people with his random acts of kindness. In his videos, he will approach people and help them out with a cash donation, and sometimes go further and start a fundraiser on their behalf. Just this week, he shared a video of Kelsey, whose 8-month-old son has been in the hospital for his entire life. Jimmy gifted her $1,000 and started a GoFundMe, which blew past its goal thanks to his community.
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Jesús Morales
Known online by his handle juixxe, Jesus makes videos about surprising day laborers with trips to amusement parks. He was profiled by CNN earlier this year for his efforts to show hard-working Latino immigrants. “He puts a spotlight on them and treats them with respect, and you’re reminded of something that we shouldn’t need to be reminded of — that these are human beings who live whole lives.”
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Mari Copeny
You may remember Mari as Little Miss Flint. She first gained attention in 2016 when she wrote to President Obama about the water crisis in Flint, Michigan. Mari has been using her platform for good ever since, raising hundreds of thousands of dollars for good causes and inspiring other young people to get involved in activism. We expect to see her in politics in the future!
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check out more of our Ones to Watch series - featuring all kinds of creators on the rise - here
💎cultural gems💎
The cultural moments and news that caught our attention this week:
APPLE LOST THE PLOT ON TEXTING, the atlantic
“Texting—whether on iMessage, WhatsApp, or Signal—is a deeply intimate medium, infused with personality and character. By strip-mining messages into bland, lifeless summaries, Apple seems to be misunderstanding what makes texting so special in the first place.”
THE MODERN WAG IS CHANGING THE FACE OF AMERICAN SPORTS, glamour magazine
“In every sport popular among Americans today, WAGs are ever present. They’re going viral, building brands, and becoming famous. They’re raising not just their own profiles, but that of their athletes. They’re collectively changing the demographics of who watches games, turning sidelines into catwalks, and gracing the pages of glossy magazines—with or without their partners.”
WHY WOMEN FIND WATCHING TRUE CRIME COMFORTING, ny times
“Most of the true crime I watch reflects a black-and-white moral universe where victims ultimately get justice, even if it is delayed.”
TIKTOKERS HIGHLIGHT THE WACKY PRODUCTS IN THEIR LOCAL HOMEGOODS STORES, nbc news
In case you’re looking for something to pass the time in your hometown over Thanksgiving.
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lol
Strict plans to touch grass this weekend 🍃
