What to do when your strategy isn't working

Let’s set the scene: you’ve determined you need a digital strategy, identified your target audience, built out a content strategy and you’ve started publishing. Congratulations!

But then... crickets. Growth is slow, engagement is non-existent and worst of all, you’re not hitting your return on investment with the time you’ve put in. Frustrating, right? Well, know that everyone - pause for effect -  everyone - has been there! Even the most successful brands tweak their strategy many times over, as they should because digital platforms are ever-changing.