What is digital strategy anyway?

NO, IT’S NOT A DUMB QUESTION. 

Every business -- every PERSON -- in today’s world has a digital footprint. Unless you’re a spy in which case this article is probably not for you. But everyone else, come on along. 

Think about it. You have an email address. You probably have at least one social media account. Now, think about your business. It probably has a website, maybe a newsletter, and a social account. You probably also have goals. Maybe it’s to increase sales or awareness of your product or services. Maybe you want to save the world with your product. Maybe you’d like to do both at the same time. 

Your digital strategy pulls everything together and makes everything work in support of your goals.