Two questions that have revolutionized my work

My mantra when it comes to creative work is what works and what can be stronger? I say it on client calls, include it as slides in my presentation decks and I use it to analyze all projects, big and small. It is a practice that helps me teach and motivate, and for the most part, it is fail-proof.

First off, examining something in this way - whether it’s a piece of content, strategy, an email, a social media post, an idea - is predicated on the fact that I don’t think anything is ever wrong or a failure, unless it’s offensive or factually incorrect. Beyond that, anything you create has value, so when you measure it against the original goal you set, that’s where you determine what is working and what could be stronger. Essentially, what you should do more of, and what you should either pivot from or work harder on.

Here is an example in-action →