The trend that won’t fade & why you should use it

all the nostalgia feels

Something we can all agree on these days is the power of nostalgia.

For a while, I thought the feelings I was having about nostalgia marketing were just another reminder that I’ve solidly arrived in adulthood. Seeing the trends from my teens and 20s make their way back around sent a shudder down my spine, but we’ve always been told fashion is cyclical. I was just getting old enough to see it for myself.

(Welcome back, Ugg boots. Will kids today ever know the thrill of finding a reasonably priced pair at Marshall’s?)

But with Gen Z growing up and discovering our 90s and Y2K culture staples, paired with the rise of TikTok and influencers, the popularity of nostalgia content has sky-rocketed. And with something for literally everyone - brands and creators alike - it’s not going anywhere.

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