MTD Strategy Guide: Fandom & Community

From likes to loyalty: How to build a brand people obsess over

In 2025, attention is cheap, but loyalty is priceless. Whether you’re a creator, brand, or platform, the real goal isn’t virality, it’s community.

What’s Inside:

1. Why Fandoms Matter More Than Ever - Stats, shifts, and cultural proof that fandom isn’t just relevant. It’s essential.

2. The Building Blocks of Fandom - What actually makes a fandom work, from access and trust to participation.

3. Community vs. Audience - Two very different things. Understanding the gap changes everything.

4. Platforms to Cultivate Your Fanbase - Where your people are and how to show up in a way that matters.

5. Strategies for Long-Term Community Building - How to move from followers to insiders with rituals, rewards, and recognition.

6. Metrics That Matter [and How to Track Them] - How to measure real connection, not just views or likes.