The executive social playbook: How to lead online like you lead IRL

Leading online: A Social Media roadmap for executives

Executives should be on social media. Besides building your own personal brand, senior level executives who share from their personal channels on a regular basis also help to develop trust in their company’s brand. Whether you’re an exec who wants to understand what a strategy could look like, or an employee tasked with building one for boss, this guide will give you the tools you need to be successful.

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