Learning from 3 travel vloggers captivating audiences
+the course you need to strengthen your digital strategy and the cultural moments | news that caught our attention this week
quick summary ⚡️
3 creators capturing the essence of adventure
GenZ is old now, radio is reaching more people than TV and more in the cultural moments and news that caught our attention this week
Our very first course, Digital Strategy Essentials, is for anyone looking to use digital strategy platforms effectively, grow your community and achieve your business goals
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ones to watch: travel vloggers
Curated by Megan Collins, Cultural Anthropologist, Generational Expert and contributor to the MTD blog
The winter chills are hinting at thawing and whispers of sunshine fill the air, wanderlust stirs within many of us as Spring and Summer, the quintessential travel seasons, beckon. Whether you crave the freedom and self-discovery of venturing off on your own, or the camaraderie and shared experiences of a carefully curated trip, a travel vlogger is capturing the essence of your ideal adventure.
This month, we wanted to spotlight travel vloggers who are captivating audiences with not just breathtaking destinations, but also a glimpse into the frontiers of travel trends including solo travel, influencer-led group trips, and being a digital nomad.
Ella Marie Travels
IG @ellamarietravels (80k followers)| TT @ellamarietravels (112.9k followers)
“If you don’t know me, hi I’m Ella and I travel full time,” starts Ella Marie’s first pinned TikTok video. From mud bathing in Costa Rica to seeing the Northern Lights in Iceland to staying in a treehouse in Colombia, the British vlogger has followed in the aesthetic footprints in the sand of many a travel creator before her. What sets Ella apart is that she is prone to solo travel but also offers group trips that she bills as “once in a lifetime yet affordable.”
Liz
TT @sunday_travel (105.6K followers) | IG @sunday__travel (49.2 followers)
Liz is a travel influencer and a digital nomad (someone who works remotely while traveling) who is “micro-dosing retirement.” Her content covers the usual “do-this not that” travel advice as well as tips and tricks, but she also covers so much more. Namely, the less-than-aesthetic realities around the lifestyle shifts and sacrifices she’s made to pursue the digital nomad life: budgeting, de-prioritizing beauty treatments, and forgoing career advancement.
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Lexie Alford
IG @lexielimitless (1.1 M subs) | YouTube 496k subs
In 2019, at just 21 years (and 177 days) old Lexie Alford became a Guinness World Record holder for being the youngest person to travel to every country in the world. She is currently working on writing a book and–very smartly–has made a preview available to anyone who subscribes to her newsletter. Now that’s some good digital strategy!
more on the MTD blog
💎cultural gems💎
The cultural moments and news that caught our attention this week:
Gen Z is officially old enough to feel old. Feel old yet? (Vox). TikTok’s latest trend is asking your audience how old you look.
Nielsen: Radio is America’s number one mass reach medium (Radio Ink). “Radio now boasts a 12% larger average audience than TV among 18-49-year-olds. This growth reflects radio’s expanding influence, reaching 40% more individuals in this age group than TV.”
TikTok offers creators incentives to make money with longer videos (NBC News). Get ready for more long form content on TikTok.
Cookie Monster’s ‘shrinkflation’ woes get White House response (The Washington Post). “The beloved “Sesame Street” character griped on social media that his cookies were getting smaller. “Me hate shrinkflation,” he said. Some politicians agreed.”
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h/t The WIE Suite, we love this quote