Learning from 3 musicians who are captivating audiences online heading into Coachella
+LinkedIn is taking inspiration from TikTok and the cultural moments | news that caught our attention this week
quick summary ⚡️
3 musicians from the Coachella lineup who are using social media to their advantage
LinkedIn is entering the short form video game
The art of taking phone breaks, the “dumbphone” boom and more in the cultural moments and news that caught our attention this week
Building your personal brand online as a working professional
ones to watch: musicians who are also creators
Curated by Megan Collins, Cultural Anthropologist, Generational Expert and contributor to the MTD blog
The annual Coachella music festival in Indio California is here! This weekend, tens of thousands of people will flock to the desert in the pursuit of fun, cool, and music. The festival is a place to see some of the biggest artists today (Lana Del Rey, Peso Pluma, Doja Cat, etc.) as well as discover new faves.
We’re highlighting three musicians from the lineup who are also extremely leaned in social media creators. Increasingly, artists are being asked to also be social media stars as labels she the potential of apps like TikTok to unlock chart success (or at least the potential pre-UMG x TikTok fallout). Many artists have expressed annoyance with this added responsibility but some emerging artists are using it to their advantage using their social presence to further their careers and keep in touch with their fans and reach new audiences.
Is an extremely online Gen Z triple threat
From the theater stage to the screen to the Coachella stage Renee Rapp is a multi-talented artist taking the entertainment industry by storm. What brings it all together is the way she shows up online brilliantly and authentically engaging in trends, sharing funny hot takes (usually about herself) and even posting on a “spam account” (formerly known as finstagram). It doesn’t get more Gen Z than that.
Vlogs like an influencer
Whatever your opinion of nepo babies, you can’t deny that this grammy nominee is making a name for herself. What’s really helped the rapper win over fans is how extremely tapped in she is to them on social media. She may be a star but she uses social media like a regular person too showing off her Dog Mom shenanigans, silly dances, and funny filters. Striking the perfect balance of aspirational and attainable we expect Coi to continue to climb the charts.
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Knows how to ride a SFV trend to the top of the charts
Speaking of climbing the charts, Chappell Roan is another emerging artist who has figured out how to use social media to their advantage. In fact, her new single, “Good Luck Babe” is the latest TikTok dance trend stuck in everyone’s heads. Chappell also understands that a distinct aesthetic can be key to branding and her signature makeup and beauty look are furthering the precedent set by Beyonce & Taylor last summer and what vogue deemed “The Rise of Concert Costume Parties.”
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more on the MTD blog
LinkedIn is experimenting with a video feed
Get ready, because a TikTok-style video feed is coming to LinkedIn.
“The new addition is similar to the vertical short-form video feeds you see in other apps, but while those feeds include a variety of content ranging from comedy to cooking videos, LinkedIn’s feed is obviously focused on careers and professionalism.”
“Although the feature presents new opportunities for creators, some users might not see the new feed as a welcome addition to the app, as they may feel inundated by the many different short-form videos feeds on popular apps.”
more from TechCrunch
💎cultural gems💎
The cultural moments and news that caught our attention this week:
How “industry plants” became the internet’s hottest conspiracy theory (Vox). “It seems like every musician is being labeled an “industry plant” — does it actually mean anything?”
How often do you take breaks from your phone? (NY Times). Are you able to take breaks from your phone throughout the day?
The dumbphone boom is real (The New Yorker). “A burgeoning cottage industry caters to beleaguered smartphone users desperate to escape their screens.”
America is sick of swiping (The Atlantic). Users are turning away from dating apps as more and more of them are turning to paid subscriptions.
building your thought leadership channels
Melissa hosted a masterclass with The WIE Suite focused on what your digital strategy should look like as a working professional on an exec / leadership track.
ICYMI, here were the biggest takeaways…
Best practices for successful thought leadership
Consistent Content Creation: Regularly publishing content with a clear point of view and maintaining consistency in timing and format.
Value-Oriented Approach: Prioritizing value-added content that resonates with the audience's interests, challenges, and aspirations.
Engagement and Collaboration: Actively engaging with the audience through comments, messages, and collaborative content initiatives to foster community and amplify reach.
Addressing common concerns....
Overcoming Self-Consciousness: focus on your unique value proposition, target audience needs, and long-term goals to overcome self-consciousness and build confidence in their online presence.
Navigating Corporate Constraints: understand company policies regarding social media use, conduct competitive analysis, and seek opportunities for alignment between personal branding efforts and organizational goals.
Getting Started and Continuous Learning: start with small, manageable steps, such as publishing content once a week, while emphasizing the importance of ongoing learning, experimentation, and adaptation in the digital landscape.
more from Melissa here
resources
for working professionals…
for entrepreneurs…
How Nell Diamond leaned into authenticity to build Hill House Home
Why UGC creators should be a part of your brand’s content strategy