Learning from 3 creators documenting their lives online
+2 opportunities to learn with Melissa this month and the cultural moments | news that caught our attention this week
quick summary ⚡️
3 creators who are living their best single girl Carrie Bradshaw lives
Adults are embracing “play,” everyone’s selling out and more in the cultural moments and news that caught our attention this week
🎙️Programming notes: Scroll down for two opportunities to learn digital strategy first-hand from Melissa on 2/29 [a broader Q&A and a focused, executive level FREE masterclass]
Wait, what month is it?
ones to watch: thirty(+), flirty and thriving
Curated by Megan Collins, Cultural Anthropologist, Generational Expert and contributor to the MTD blog
Over the past decade, we’ve seen a huge shift in the way culture celebrates Valentine's Day. It used to be a day all about romantic love, prix fixe menus, and showing your loved one how much you love them. Since then, and likely further catalyzed by “Galentine’s Day” from Amy Poehler’s Parks & Rec, the scope of Valentine’s Day has expanded. It’s no longer just about romance but a celebration of love in all forms: romantic, platonic, and self-love. This mirrors the larger societal shift in the role of women who are getting married later, prioritizing platonic relationships and embracing self-love.
This month, we wanted to highlight 3 creators who are living their best single girl Carrie Bradshaw lives by being thirty, flirty, and thriving. We’re looking forward to seeing how they spend Valentine’s Day. Will they buy themselves flowers a la Grammy Award winner Miley Cyrus? Give them a follow to stay tuned to find out.
Longtime YouTuber turned podcaster turned entrepreneur, Alisha Marie is one of the “OG Lifestyle Girlies” on the platform. There she creates daily vlogs, reviews products, posts clothing hauls, and generally takes her audience along as she lives and influences in LA. More recently, Alisha has been bringing her audience along to experience the business aspects of a career in influencing, after all hers is thriving!
Charlotte Palermino is the latest mogul to enter the stratosphere of the skincare space joining the ranks of Emily Weiss (Glossier) and Tiffany Masterson (Drunk Elephant). Her product line, Dieux Skin has developed a cult-like following among aficionados and Palermino’s social media presence is a big part of that. Utilizing her decade of media experience–she launched Cosmo Magazine’s iconic Snapchat Discover channel–she’s a case study for how founders can meaningfully show up online.
She’s beauty, she’s grace, she’s quite literally Miss Teen United States (2010). Now, at 31 Kamie is a (former?) Sports Illustrated model, TV personality, and podcast host amassing a loyal following with her genuine charm and unfiltered honesty. From winning over audiences on "Catfish" to keeping it real on her hit podcast "Relationsh*t," Crawford tackles everything, from the messy to the magnificent, with wit and wisdom. She's slaying screens, serving podcasts, and rocking bikinis – all while sharing it online.
more on the MTD blog
💎cultural gems💎
The cultural moments and news that caught our attention this week:
Adults just want to have fun: Why people are seeking refuge in toys and experiences again (NBC News). “After surviving a pandemic, inflation and environmental crises, many adults, particularly Gen Zers and millennials, appear to be leaning into a nostalgic form of escapism: play.”
Everyone’s a sellout now (Vox). In the age of social media, everyone needs to have a personal brand.
Social media managers are underrated (Alison V. via LinkedIn). Behind Elmo’s viral tweet from last week is a 25-year-old social media manager.
The cough that doesn’t end (The Cut). “When I asked friends if they’re noticing coughs more or suffering themselves, they regaled and horrified me with their coughing fits.”
🎙️programming notes
Two unique opportunities to learn digital strategy firsthand from Melissa this month:
🎙️Thursday, Feb.29th 8:30am ET: Social TV NYC Meetup
Are you someone that understands the value of digital / social media platforms, yet rarely takes the time to focus on your own personal strategy? Or are interested in making the jump into consulting or business ownership from a corporate job, but fear the general uncertainty of what comes with that? Then this meetup conversation with Bill Harnett, Senior Writer & Producer at AMC Networks is for you! RSVP Here for $5 (goes to charity)
Join us to discuss:
digital strategy and how to leverage it for your own benefit
business ownership / consulting, tips and advice
actionable next steps to take your approach to the next level
***
🎙️Thursday, Feb.29th 12:00pm ET: The WIE Suite Masterclass
Your Personal Brand - Digital Brand Strategy for Executives: In this masterclass, Melissa Blum will help you craft a thought leadership strategy using digital platforms. From social media to personal blogs to podcasting, you’ll be guided through the intricacies of navigating the digital landscape to create an impactful strategy. Starting with your ‘greater why,’ understanding your true target audience, and implementing best practices, you’ll be on the path to leveraging digital platforms to achieve your business goals. RSVP Here for FREE
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