How to know if your latest project was worth it

So, you feel like you killed it on your latest project. Or… maybe you think it fell flat but you’re not sure? The best way to judge whether your latest campaign, project or collaboration worked is to have both a pre-project brief, and a post-mortem for reflection. We’ve talked about briefs before, but today we’re going to focus on how they go hand-in-hand with post-mortems to give you a crystal clear decision on whether you should embark on this endeavor again.