How to humanize your brand voice

Every brand, whether it’s intentional or not, has a voice. It’s particularly tricky to manage that voice on social. Think of all the requirements of social media content; audience engagement, reaction to news coverage, complaints, being relevant, sharing valuable information, etc. Social media managers end up playing all types of roles as the “voice” of a brand. They become marketing, PR, editorial, customer service and sales, oh and then they have the added pressure to sound cool, funny and entertaining -- while also not making any mistakes. It’s incredibly, incredibly hard.