How to find your "North Star," aka your why

Identifying your ‘why,’ or greater motivating purpose, is essential to achieving your big-picture goals, whether it’s for yourself or a brand you work on. Everything you do, down to the nitty-gritty of your daily to-do list, should move you forward toward the big stuff. The same thought process applies to brands; they need a clear purpose too. By having a vision of where you’re going and what you’re building, the tactical step-by-step to make it happen will unfold in front of you. 

The irony is that even though knowing your ‘why’ is crucial to achieving big things, it can sometimes be tricky to identify. For example, M.T. Deco clients often come to us with a numbers-driven goal like a million followers on Instagram, or to become an influencer, or to drive sales. And all of that is great, but when we follow up with “why do you want that?” the answer isn’t always clear. That’s because these aspirations are not your ‘why,’ they are simply stepping stones to reach for as part of the greater purpose.