How to do a competitive analysis

Let’s say you’re starting your own business. Or you’re trying to build a new digital strategy. Or you want to be the next Kardashian. Or you want to launch a super exciting new marketing campaign that’s going to blow last year’s sales out of the water. Awesome, go you! Here’s the thing: regardless of what you’re trying to do, who you’re trying to reach, and what you ultimately want to accomplish, you need to know what you’re up against. That means, you need to do a competitive analysis.