How do I find my target audience?

Understanding your target audience is essential to accomplishing any kind of goal related to digital, social, growth, sales, subscriptions, engagement, business, you name it. Think about it - in order to truly be effective in moving the needle against any of these endeavors, you need to know who you’re trying to reach, where they are, what their lives are like, and - most importantly - the unique value you bring to them.

People are busy. We are inundated with information from all directions - television, on our phones, in our email - so it’s important to understand how you bring value to others’ lives. No matter what industry you are in, when it comes to posting on digital platforms, you must offer something of value in order to breakthrough. Whether it’s teaching something, sharing tips & tricks, life hacks, facts & stats, selling a special product, curation, or simply providing entertainment, your content strategy can’t just be something like selfies. Shallow content elicits shallow engagement, and it won’t build the deep relationship with a community that we are all striving for.