The social science of a name: How “Paige” became a brand

The social media it-girls taking over our feeds.

Ones to Watch: Famous Paiges

Has anyone else noticed that all the current it-girls are named Paige?

Seriously, the influencers taking over our feeds lately all have at least their name in common. Is it the secret to launching a career? Maaaaaybe not, but we still think their moms were on to something.

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