💎Don't write-off X

+ what to do with the resurgence of social x live tv viewing

💎cultural gems💎

The moments and media that we can’t stop talking about this week…

📰 The way forward on X has been murky at best, but like it or not, the platform remains relevant.

Brian Stelter

points out that everything happening in politics is very much happening on X. That doesn’t mean everyone needs to restart their accounts, but know that there are still influential audiences there, and they probably aren’t going anywhere [at least not for the next 4 years].

🥩 Move over Kendrick & Drake, there's a new beef taking the internet by storm: everyone's favorite East Coast chef creator Meredith Hayden is calling out Bon Appetit for stealing her "Dinner With Friends" series.

📊 Bobbie’s Chief Brand Officer reminds us that if a social post doesn’t perform well the first time, try it again in a new format.

💀 Has Duolingo’s recent viral marketing stunt gone too far?

Silence, Brand!

argues that the brand has overstepped with their post-Super Bowl marketing.

💰 14 NYC residents come clean about how much their parents are actually subsidizing their lives.

📱 Today’s tech ecosystem is only fueling loneliness in teens, from FOMO to spending less time with friends IRL.

💬

Embedded

talks to The New York Times Magazine staff writer J Wortham about why she loves posting to Substack Notes and how she uses group chats to keep up with online discourse.

💖 Don’t miss this must-read from

Megan Collins

on how the dating apps are staying relevant as many of their smart / competitive tactics can apply to any industry. We especially love Tinder’s approach to thought leadership, which centered on a partnership with relationship insights expert and content creator Paul C. Brunson - an approach other brands should absolutely consider.

As a bonus for premium subscribers, we’re breaking down 2 trends to take note of: 1) what to do with the resurgence of social x live tv viewing and 2) a super easy prompt to fill your thought leadership bucket on LinkedIn in if you’re coming up short for ideas in this shorter work week.