Don't underestimate the humble newsletter

If you didn’t catch it, Facebook rolled out a subscription initiative for free and paid newsletters and podcasts called Bulletin at the end of June. According to Campbell Brown, VP, Global News Partnerships, it’s an effort to support a growing number of independent writers who are “making a living by connecting directly with their readers.” In other words, Facebook is trying to capitalize on the growing newsletter trend by luring high-profile journalists and writers, who have left larger media companies over to its platform and away from competitors like Substack, Medium, and Twitter’s Revue.