💎Cultural gems to read when you're back online
a special Thursday edition of cultural gems
Hi everyone,
We know a lot of you might be feeling fatigued or trying to limit your time online. Heading into the weekend, we hope everyone takes the time they need to rest, reflect, and figure out their best way forward 🤍
We also know you might be a break from all of the election coverage, so here are a few stories to check out once you’re back in the swing of things.
We’ll be back tomorrow with a special edition for our paid subscribers. See you there.
xo, Team MTD
💎cultural gems💎
The cultural moments and news that caught our attention this week:
INSIDE THE STRATEGY THAT GREW CRISTIANO RONALDO’S YOUTUBE ACCOUNT TO 1M SUBSCRIBERS IN 90 MINUTES, digiday
“According to (Tomás) Froes (CEO of Dentsu Creative Iberia, the agency behind the channel), YouTube’s team also advised on the channel’s content mix, which he defines as a blend of ‘hero’ videos such as Ronaldo’s interview with former Manchester United teammate and fellow soccer media personality Rio Ferdinand, and ‘day-to-day’ content, such as quizzes and games.”
THE BANALITY OF ONLINE RECOMMENDATION CULTURE, the new yorker
“Today’s automated social-media feeds deliver increasingly indistinguishable content now sometimes generated by artificial intelligence; in the face of this onslaught, we crave content with evidence that a real person actually stands behind the products or works being touted.”
THE GLOBAL WELLNESS INDUSTRY IS NOW WORTH $6.3 TRILLION, bloomberg
“The global wellness industry was worth $6.32 trillion in 2023, according to a new report from the Global Wellness Institute, a leading industry group. That’s 25% larger than it was in 2019, making it bigger than the sports and pharmaceutical industries.”
HOW SARAH RENAE CLARK BUILT A $5 MILLION BUSINESS WITHOUT BRAND DEALS, forbes
"‘I’ve built something that serves my audience directly,’ she says. ‘The Color Cube allows me to make a living while helping my community in a way that doesn’t depend on external sponsors.’"
TO HELP HIS TV SHOW, HE BECAME A MEME, ny times
“‘I came up putting things on the internet as a way of getting my art out there,’ [Brian Jordan Alvarez] said. ‘That has culminated in me having this mainstream TV show. To then end up going back to the internet to get people to go and watch the mainstream TV show? It’s funny how it’s all the same thing.’”
WHOLESOME PALATE CLEANSER, @unclebob on tiktok
Tiktok failed to load.Enable 3rd party cookies or use another browser