Content strategy 101

All companies (and people) have a digital footprint. If you’ve followed our work, you know we say that EVERYONE needs a digital strategy. [Yes, you do!] But one of the largest pieces of that digital strategy is your content. It’s an integral piece of your plans. If you’re a visual learner, come with us on this metaphor. Imagine your digital strategy is a wheel, your content strategy would be the hub (or the center of the wheel) where all the spokes (or content pieces) stem from. It’s the overarching tactics for how you’ll achieve your goals. Need another visual? Content strategy is the bridge between your business goals and your online presence. Yeah, it’s a big deal.