Content Pillars: The secret foundation to your digital strategy

The inevitable question every client asks at some point  is ‘what should I post?’ And yes, even if you’re not writing a novel, writer's block can be a real pain when it comes to publishing content. But oftentimes, the bigger issue isn’t with the posts themselves, but with where to begin. Aka, the topics, themes, and larger ideas of where to put your time and effort, and even more importantly, what NOT to spend time on. Enter, the magical concept of content pillars.

Content pillars are the foundation of your content strategy. They are themes / initiatives / conversations that collectively make up what your brand stands for. They exist so you can go deep with a wide-range of content while still keeping you focused in your lane. Quite simply, they are the best.