Clients are people too. Here's how I earn their trust.
The trick to earning a client’s trust is to forge an authentic relationship with your point of contact. It’s an approach that has not only made the work more enjoyable, it’s also set M.T. Deco up for years of future business as people inevitably change companies and bring us along.
When I first started the company, my focus was always on a client’s brand name because my eye was on the next clients & experiences logo I could add to my website. Now that I feel more established with a wide range of client experience - mostly good, some not so great [we can laugh now] - I have a clear sense of how to invest my time and an awareness of which clients are the best fit.
Psssst….here’s how to figure out which clients are the right fit for you.
Hot tip: make a client look good once and you’ve got a professional friendship for life. This type of relationship-building isn’t straightforward and often requires “touching base.” It’s not being annoying or pushy, but popping in with a subtle value-add suggestion at just the right time. It’s networking 2.0 and requires a balance of authenticity without the ick factor. It’s a reminder of what you bring to the table – and how you can help THEM look good.
